We have created this space called Organic Search Engine Optimization on clarifying all about SEO and teach in a manner everyone can come out of the bad myth about SEO. This series of post will clarify all your doubts about SEO and will teach you from the basics. Be tuned and have fun.
Let me start with the case study. That gives you an thought to ask a question “Why we need SEO ?” . Here is one which i have experienced recently.
Case Study
There are plenty of web sites available in the internet and most of the websites are not able to locate. The following case study is one of them which i encountered recently. Here it goes:
A friend of mine need to find out the restaurant in his locality. He tried his best to find out but failed and asked to find out. Instead of just getting the result, i wanted to learn what’s really happening when we try to find the something in search engine that was not easily available.
I decided to look in a popular search engines. There was a plenty of sites listed in the SERP [Search Engine Result Page]. However, none of them related to the one which i typed.
SERP – Search Engine Result Page
Further, i was thinking to get more relevant search results, i decided to include the town. Now, i got something related to the firm. Unfortunately, all the pages were restaurant reviews and articles again bad luck. I was shocked. What could be wrong or there is no restaurant in his town ?.
Finally, one of those articles mentioned the website address of the restaurant, though they did not provide a link to the site. But i got the name typed in search engine and landed in the website. The website is professionally done with graphics as well as music but the content of the site is a Flash.
What was difficulty i have had in finding the site ?. Later i have found, the problem is site developers having little apparent understanding basic SEO.
Search Engine knows that the site exists, and it knows that there is flash content, but it has no idea what the site is all about. It doesn’t know if it is a site for a restaurant, or a site trying to sell products or services.
Conclusion
Most of the site is not crawled properly by search engine because of the poorly design or less knowledge about SEO who design the website or inadequate knowledge of technologies and tools. We covered the case study. Next set of posts will talk lots around the case study.
Author
rLambda Solution – Internet Consultants